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You only get 60-70% chicken as a South African consumer

You only get 60-70% chicken as a South African consumer

Did you know that you only get 60-70% chicken as a South African consumer

We have attached a video by Studio Bolland explaining the reason You only get 60-70% chicken as a South African consumer

When you buy a bag of locally produced frozen chicken you expect to get a 100% chicken. RIGHT? – WRONG, you are likely to get around 60-70% chicken and up to 40% salt water brine mixture. That’s right, up to 40% salt water

That is because South African chicken producers has been injecting their product with unrestricted amounts of salt water. They will tell you it is just to add flavor, but then why add so much? Well it is simple, they plump up their product misleading you into thinking you are getting more chicken. When actually you are just being sold a lot of salt water.

In April 2016 government introduced important regulations that will restrict brining levels on individuals frozen chicken pieces to 15%. Although you will now be getting 85% chicken it still means less salt, less water and more chicken for consumers.

But local paltry don’t like this new regulation and are doing everything in their power to stop them.

As consumers you can call on local producers to stop brining and accept government restrictions. After all, all the worlds leading chicken producers like the EU, US and Brazil has severely limited brining, so isn’t it time we do the same?

Brought to you by AMIE (Association of meat importers and exporters. www.amiesa.co.za

Please let us know what you think about this article and share it on social media to help get the message out to all South Africa consumers. This will aid in better chicken production for all South Africans.

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